# Impact of advertising on consumer behaviour

European Parliament procedure 2010/2052(INI) (INI - Own-initiative procedure, 7th term, committee IMCO). Stage: Procedure completed. 132 committee amendments tabled by 22 Members between 2010-10-21 and 2010-10-21.

## What the amendments focus on

The dossier concerns the impact of advertising on consumer behaviour. The amendments weigh advertising's role in competition, innovation and media funding against unfair commercial practices, the protection of vulnerable groups such as children, the elderly and people in financial difficulty, and gender stereotypes. They address targeted online and mobile advertising, privacy, cookies, profiling and consent, and the functioning of the Unfair Commercial Practices Directive and its harmonisation.

## Most active Members on this file

| Member | Country | Group | Amendments | Markdown |
|---|---|---|---|---|
| Robert ROCHEFORT | France | ALDE | 19 | https://amendeu.com/md/meps/97022.md |
| Philippe JUVIN | France | PPE | 16 | https://amendeu.com/md/meps/96884.md |
| Liem HOANG NGOC | France | S&D | 14 | https://amendeu.com/md/meps/96950.md |
| Pier Antonio PANZERI | Italy | S&D | 14 | https://amendeu.com/md/meps/28365.md |
| Emilie TURUNEN | Denmark | S&D | 12 | https://amendeu.com/md/meps/96703.md |
| Tiziano MOTTI | Italy | PPE | 12 | https://amendeu.com/md/meps/96760.md |
| Iliana IVANOVA | Bulgaria | PPE | 10 | https://amendeu.com/md/meps/96834.md |
| Emma McCLARKIN | United Kingdom | ECR | 8 | https://amendeu.com/md/meps/96919.md |
| Konstantinos POUPAKIS | Greece | PPE | 8 | https://amendeu.com/md/meps/96658.md |
| Hans-Peter MAYER | Germany | PPE | 7 | https://amendeu.com/md/meps/4275.md |
| Andreas SCHWAB | Germany | PPE | 7 | https://amendeu.com/md/meps/28223.md |
| Renate SOMMER | Germany | PPE | 7 | https://amendeu.com/md/meps/4282.md |
| George LYON | United Kingdom | ALDE | 5 | https://amendeu.com/md/meps/96959.md |
| Anna Maria CORAZZA BILDT | Sweden | PPE | 4 | https://amendeu.com/md/meps/96674.md |
| Antonyia PARVANOVA | Bulgaria | ALDE | 4 | https://amendeu.com/md/meps/34234.md |

## Official source documents

- PE450.619: http://www.europarl.europa.eu/sides/getDoc.do?pubRef=-//EP//NONSGML+COMPARL+PE-450.619+03+DOC+PDF+V0//EN&language=EN

Full amendment texts, votes and exports: https://amendeu.com/dossiers/2010-2052-INI · machine-readable: https://amendeu.com/data/dossiers/2010-2052-INI.json

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Data refreshed: 2026-07-27. Human-readable version: https://amendeu.com/dossiers/2010-2052-INI
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